My Story

The year was 1997. My mother was having difficulty using Yahoo Mail's redesign. She couldn't figure out how to attach a file to the her email. She remembered how to do it in the last design, but not this one. Seeking out the feature on my own took longer than I thought it would. I told her, "This design should be far more intuitive."

From that moment on, I set out to make the internet easier to use. I sent Yahoo a feedback email, went to school to learn everything I could, and got a few part-time web design jobs to get my feet wet.

Fast forward to the year 2000. A company named Jamcracker whisked me away from my small home town, and off to a Silicon Valley startup. You can follow the rest of the story on my LinkedIn profile.

Since that fine July day in 2000, I have worked at a handful of startups and enterprise-sized companies including Symantec, Schmoop, WebEx, Intuit, Wells Fargo, PayPal, and Salesforce. You can see some of my previous Salesforce work by downloading the Dreamforce 2012 app from the App Store.

I am very happily stationed at Rocket Fuel, as Lead User Experience Designer.


  • Rode the AIDS/LifeCcycle (ALC), a 7-day bicycle ride from San Francisco to Los Angeles to raise money and awareness in the fight against HIV/AIDS
  • Semi-Finalist - 1990 Nintendo World Championships
  • Appeared in a local commercial for Sunnyvale Auto Row, with the custom license plate "WEBGEEK"