Rocket Fuel
Lead User Experience Designer
AI Online Advertising Platform
Overview
Rocket Fuel is a programmatic media-buying platform developing artificial intelligence to improve marketing ROI in digital media.
Rocket Fuel needed to streamline their User Experience processes while innovating towards a new version of their system. They also needed maintenance and incremental improvements on their existing application.
Campaign v1 Gallery
Campaign v2 Gallery
System 4 Gallery
Login - Before and After
Contributions
Formulated short and long-term User Experience strategies
Created design standards for Engineering
Created guideline documentation for Product and Engineering,
Produced a pattern library for other UX team members and Engineering
Created and produced user interface elements
Conducted pre and post-release user research with users to validate concepts
Created project briefs, sketches, wire frames, high-fidelity mockups, and final assets
Methodologies
Agile development
User Experience Strategy
Design system creation
Interaction and visual guideline documentation
Information Architecture
Site maps
Cross-application maps
Wire flows
User Research
Contextual inquiries
Moderated remote and in-person usability studies
Customer feedback
Concept validation
User acceptance testing
Visual Design
Solution sketching
High-fidelity mockups
Icon creation
Logo design and production
Print design and production
Visual specifications production (redlines)
HTML and CSS definitions
Interaction Design
Wireframes
Clickable prototypes
Software
Sketch
Adobe Photoshop
Adobe Illustrator
Balsamiq
Atlassian Jira
Atlassian Confluence