Thanks for stopping by. I’m Nick.
I make complicated products simple to use. People get things done faster, with fewer errors and less frustration. I’ve launched new products, improved existing ones, and built design systems teams actually use.
Award-Winning
AI
B2B
SaaS
0→1
1→2
FEATURED CASE STUDIES
2021 - 2022
Transforming disparate sales flows into a single platform for customers and internal sales teams
by consolidating 100+ legacy systems down to one as the Lead User Experience Designer & Researcher
Telecom
Enterprise
B2B
1→2
SLDS
Single source of truth for customers & sales teams
Streamlined submissions, credit checks, & approvals
Responsive desktop, tablet, & mobile experiences
2013
Streamlining Dreamforce registration to save over $100k in customer service call center costs
by optimizing the account creation process as the Lead User Experience Designer
CRM
Enterprise
B2B
1→2
Made account creation frictionless
Reduced the number of signup fields from 23 to 8
Reduced customer service call center costs by over 50%
2021
Modernizing an internal desktop app into SaaS, opening up new revenue channels
by transforming a document analysis tool with 15 years of design debt as the Lead User Experience Designer & Researcher
Legal tech
B2B
SaaS
AI
1→2
Transformed a legacy internal desktop app to a SaaS app
Standardized flows, interactions, and interface elements
Opened previously unavailable revenue channels
