I lead transformative design for B2B + B2C companies. I specialize in AI, 0 -> 1 projects, & platform unification. I’m passionate about elevating UX by launching user research programs, managing scalable design systems, & mentoring designers. My work improves usability, increases revenue, & optimizes operations. Let’s build together!

Select Highlights:

• Saved $100k+ for Salesforce events by optimizing signup flows. Still in use 12 years later.

• Drove 200% growth ($600M) for Zynga by designing a unique in-game purchase flow at PayPal.

• Led 3 design transformations that resulted in acquisitions by Amazon, Lighthouse, & Oracle.