Senior UX Designer
I designed a novel way, breaking current UX standards, to allow players of Zynga games to purchase virtual goods through PayPal without losing their game progress.
Results
Game-Changer: Enabled uninterrupted in-game virtual goods purchases for Zynga, PayPal’s 2nd largest customer after eBay
199% Growth in Revenue: Zynga generated about $300 million in revenue from virtual goods in 2009, and $597.5 million in 2010
Project Overview
PayPal needed a solution to enable players of Zynga’s immensely popular online games to purchase credits while maintaining their state within the game. By exploring solutions outside of the generally accepted UX standards, I provided a novel approach that accomplished our goals.
Company Overview
PayPal provides online payment solutions to its users worldwide.
Zynga Inc. is an American video game developer and publisher known for its social video game services.
Methodologies
Visual Design
Solution sketching
High-fidelity mockups
Icon creation
Visual specifications
Interaction Design
Wireframes
Contributions
Produced high-fidelity visual designs for R and D projects
Produced interaction designs and documentation
Created screens for usability tests for various projects
Created user interaction flows
Created visual designs for regional stores
Created visual design mockups for x.com pages
Software
Adobe Photoshop
Adobe Illustrator
